If you can’t measure it, you can’t improve it.”
In the age of assistance, delivering growth starts with two aspects of the consumer journey
1.Understanding the present intents
2.Predicting what people want
In the new age market, the reality is customer journey demands better engagement and seeks one to one assistance. As the consumer journey continues to shift, its hard for business to make sense out of all intents left behind. Because while people look for what they need, they switch between channels and devices, what remains common is product alone.
Today’s consumers equipped with technology. They want assistance at every step, therefore, as a business, you need to be one step ahead of customers — it’s time to start taking insights to predict their needs regardless of where they are in their journey.
Business doesn’t need to build a engine to leverage the data elements and intent indications collected from the journey and touchpoints. Rather, should leverage the engines which matured over the years. The automation and machine learning algorithms ensures the right insights delivery to your business.
Driving footfall in omnichannel era
The trend is moving from multichannel to omnichannel. All channels need to be delivering an experience. Physical retail store has huge contribution to Omnichannel experience. 67% of consumers visit physical (brick & mortar) stores while 33% exclusive online buyers, these stats varies across the geography, consumer and product categories, but the influence of physical is very evident.
Brandwise technology platform helps you to build continues growth in footfall by digitizing your product, store, consumer interaction and campaigns.
Digitized In-Store Experience
Retailers are enabling data driven in-store transformation and deliver customized experiences to individuals. The analytics and insights taken from these engagements empowered ML and DL algorithms to deliver amusing instore assistance to consumers. In this digital economy shopping in metros moved from need to hobby, task to experience and tedious to entertainment. Delivering self assisting experience to consumer enhances the conversion rates.
Product story by product
The first moments in your product experience are most important. They don’t just set the tone for product’s value, but they also influence user to stay longer or not.
Turning your product to smart and delivering the instant and latest information enables consumer to make quick positive impressions. Even enables them to share the stories across their family and friends to make quick decisions and batch purchases.
Digitized supply chain and Realtime dashboards
The part of supply chain management is mobilizing millions of parts at highest efficiency. The distribution of individual products complexity driven by nature of products, regulatory, geographical coverage and magnitude of technology usage.
A typical branded product moving from factory to consumer has multiple channels, including primary sale, secondary and finally to consumer. The status of all these reflecting to dashboard in real time is the unique strength of Brandwise. Insights from instant dashboards eliminates the need for manual updates and stock reports, automates the entire supply demand management and triggers the new marketing strategies.
Self-checkouts and billing
Industry 4.0 is revolution the entire commerce, consumer experience is the center of growth. Brandwise platform is uniquely positioned to offer seamless experience to consumers by helping them with comprehensive assistance throughout their shopping journey. Billing is the tedious job to go through the queues, where up to 50% of shopping time can be consumed. Paying on their own phone is the safest experience one can enjoy on billing without paying for queue in terms of time. Meanwhile business gains the insights to enhance the consumer experience.