Beyond QR Codes

The Challenge

The premium skincare product stands out for its exceptional performance. Being a high-standard offering, the brand opted out of conventional authentication solutions prevalent in the market - those dependent on consumer mobile apps, multiple QR codes, or unique package marking patterns, etc.

This decision stems from the belief that these solutions are not relevant with current digital trends and intelligence era. While the search for the ideal solution posed challenges, it reflects a commitment to finding one that can genuinely elevate the product experience to the new heights.

Creative Objective

• Ability to enable or disable unit-level QR codes within the factory-controlled environment at unit or batch level.
• Flexibility to print Bulk yet Unique QR Codes at packaging vendors' premises, ensuring security and efficiency.
• Facilitate Consumer Engagement without requiring a mobile app, while adhering to data privacy compliance.
• Ability to change the landing page domain dynamically without altering QR codes.
• Higher Production Efficiency and zero impact on shop floor productivity
• Deliver 360° consumer behaviour insights in real-time through POS integrations, available at the Exclusive Brand Outlets (EBOs).

Solution

• Advanced Product Authentication: Integrated Cryptoblock technology in QR codes ensures a unique identity, guarding against counterfeit products.
• Digital Fingerprint of the Physical Product: Establish a secure digital fingerprint using proven Cryptography & Public Key encryption.
• GS1-Compliant Serialization: Ensuring product serialization with QR codes compliant with GS1 standards, establishing a unique identity for each unit.
• Efficient Bulk QR Code Printing: Secure and efficient bulk QR code generation adaptable across diverse packaging materials is streamlined for deployment.
• Unit Level Activation and Auto Deactivation: Supporting real-time accuracy and relevance through unit-level activation and auto deactivation of QR codes.
• Customized Landing Pages: Empowering Elemage to create personalized landing pages for SKUs, enhancing consumer experience.

• Seamless App-less Consumer Interaction: Effortless consumer interaction with QR codes, eliminating the need for a mobile app.
• Flexible Landing Page Domain: Choice between brand and Ciphercode^® domains to host landing pages, ensuring adaptability.
• Insightful Customer Analytics: Equipping Elemage with analytics for valuable insights into customer behavior and preferences.
• Real-Time data and AI-Powered Insights: Gain real-time insights into customer interactions with each QR code scan, paving the way to better decision making.
• Dynamic URL with Static QR Codes: Assigning a single static QR code to each SKU for dynamic linking and freedom to adapt marketing content.
• Innovative Activation Module: Streamlining factory-level activation with an innovative module for operational efficiency and product information mapping.