What are CryptoBlocks?

Brandwise® uses the most advanced authentication technology called Cryptoblocks, where each block represents the transaction between the factory and the owning business – AKA Brand.

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Private
Ownership

The Brandwise® platform is compatible with both physical and digital assets.

How do cryptoblocks and Brandwise® help brands?

Postproduction, qualified dispatchable items get a specific block identifier -ID-, which represents the specific product digital certificate inheriting various product (item) attributes, certified by the owning brand. These signed blocks are placed on the permissioned Blockchain representing the private ownership public access, which extends the immutable product provenance and ownership.

This permissioned Blockchain is combined with cryptographically encoded QR codes to create Brandwise product line including QReach and Qseal, which are used by brands to authenticate their products, trace them, and gain consumer insights in real-time.

Here are a few things that brands can do using Brandwise®

Ability to generate digital certifications at scale and deliver accurate authenticity.

API integration for production line automation and ERP integration

Manage distribution channel, destination market, default warranty and more.

Dynamic landing page URL configuration at SKU level throughout the article life

Script libraries for custom landing page creation and integration with Brandwise CRM.

Ability to filter forward links from QR scanned Authentication user calls.

Google analytics and custom consumer campaigns.

Ability to run consumer-initiated affiliation campaigns and loyalty programs.

Simple QR campaigns for storefront, instore, print media and online URL based campaigns.

Post-sale dynamic experience delivery

DTC engagement - QR gamification, cashbacks and more.

Documents, reports, and agreements sign off for open public verification .

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